If you have a professionally and sincerely written letter of application, employers won’t have any doubts considering you for the position. One helpful tip: Take note of the construction of your cover letter, the body, the tone and your concluding sentences that should be as powerful and convincing as you do to the beginning.

Above all else, your employment cover letter is your personal sales letter. This is your chance to show the hiring manager that you are the one for the job. This is not the place to be timid. This is where you stand out form the crowd. Your cover letter needs to scream “Look at me!”

One of the biggest things you can do to make your employment cover letter sizzle is to target it to a specific job at a specific company. This starts at the very beginning. If you want to show that you’ve done your research address the cover letter to the person who is reviewing it. “Dear Ms. Jones” has much more power than “Dear Hiring Manager”. While most classified ads don’t include this information, sometimes it just takes one phone call to find what you need.

When you write the body of your employment cover letter, keep a copy of the classified ad in front of you, and write the letter as an answer to that ad. If the ad mentions specific skills and qualifications, you can write about how you have the experience to meet those qualifications.

Do a little research on the company. Look at their web site and try to find out about their philosophy and values. As you write about your qualifications, be sure to word it in a way that reflects those values. For instance, if the company values strong customer service, you can give examples of your strength in providing strong customer service. The point is, make sure you target your employment cover letter to a specific company.

Your employment cover letter can sizzle. All it takes is some time and effort to make it a unique reflection of yourself. Show the hiring manager that you are a live, passionate person, and that you can help fulfill a need. Show them that you sizzle.